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The Sites

Dads on Babybjorn
Babybjorn launched a campaign in 2017 that showcased ordinary dads, instead of models, to appeal to their consumers.
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Dads on Mission Critical
Mission Critical is a small California company that began selling baby carriers for dads since 2014.
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Dads on Tactical Baby Gear
Tactical Baby Gear is a small Georgia based company that sells diaper bags and baby carriers.
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Feedback of Dads Wearing Babies
Daniel Craig got backlash for wearing his baby...
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The Tests


















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