Dads on Babybjorn

Babybjorn launched a campaign in 2017 that showcased ordinary dads, instead of models, to appeal to their consumers.

The title of the campaign launched in 2017 was #DadStories. It sought to entice consumers and potential consumers to post their own images on social media and tag Babybjorn. This then allowed Babybjorn to repost those images, whereby highlighting dads who wore their children while simultaneously promoting their baby carrier products. What do you think about these images?