Social Media Marketing Depictions of Dads

Dads on Babybjorn

Dads on Babybjorn

Babybjorn launched a campaign in 2017 that showcased ordinary dads, instead of models, to appeal to their consumers.

Dads on Mission Critical

Dads on Mission Critical

Mission Critical is a small California company that began selling baby carriers for dads since 2014.

Dads on Tactical Baby Gear

Dads on Tactical Baby Gear

Tactical Baby Gear is a small Georgia based company that sells diaper bags and baby carriers.

Feedback of Dads Wearing Babies

Feedback of Dads Wearing Babies

Daniel Craig got backlash for wearing his baby...